The 5 Sony PlayStation Ads that Changed Gaming (Double Life/SAPS/Mental Wealth etc) – Kim Justice

There are many ways in which the PlayStation changed basically everything about gaming, but one of the key ways was in how it was advertised – especially in Europe and the UK, which gradually became the model for the rest of the world to follow. In this video, we analyse the key themes and goals behind Sony’s campaign, and go into detail on 5 of the best known PS1 TV commercials: ENOS Lives, S.A.P.S., Shapes, Double Life, and Mental Wealth. Enjoy!

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